【作者】Lin Hong，Linna Yao， Pian Xie， Weixia Li

【期刊】Food Control（SCI二区）

【机构】浙江农林大学浙江省乡村振兴研究中心

【摘要】Recently, the global demand for nuts has increased, which has brought considerable economic benefits.However, specific hygiene issues have affected the development of the nut market. Accordingly, it is necessary to investigate consumer purchase intention in this regard. Hitherto, no in-depth research has been done about the nut industry. Thus, the present study analyzed consumers' willingness to purchase nuts and the influencing factors through logistic regression analysis and a structural equation  model. We found that product attribute evaluation variables had a significant positive effect on consumers' willingness to purchase nuts. Producers of nuts should place greater emphasis on product improvement. Our conclusions can serve as a reference for formulating an industrial development strategy.

【关键词】Nuts；Purchase intention；Empirical study；Influencing factors